The way to exploit customer data through the Customer service must be aligned with the expectations that the customer has of the service, which correspond to two main characteristics: 1. Personalized attention: not only referring to your profile, but also to your specific

Insurance Companies must be able to identify and create relevant moments for each of their policyholders, taking into account their profile, the products contracted with their coverage, and manage them dynamically so that they feel supported at all times. Once the insurers have

Insurers must provide their clients with a complete and satisfactory experience that gives them differential value and thus they can stay competitive. To do this, they must focus on defining a customer service model that integrates various channels (traditional, digital, conversational platforms and

Today, the needs and demands of customers have changed a lot. We go from traditional clients to more digital clients, who browse the internet and are more specific when it comes to meeting their needs, approaching those companies that offer them what they