The digital era itself is inevitable. However, part of this abrupt and marked change is due to the fact that the new target that is being incorporated into the labor market are people who were born in the technological era.
The Digital Era has a series of aspects that must be evaluated with a great dedication by any of the insurance companies that want to join this time of changes and get a good position in the market. That’s why it’s convenient to carry out a proper review of the most important aspects of the era.
Before starting, it is key to remember that the process of digital transformation is not simple and it’s definitely not something economical. To enter this competition it is necessary to invest a lot of money in studies and human resources if you really want to make it work.
On the next points, we have broken down the most important aspects of the Digital Era that every insurance company should think when transforming:
1. Social: An interconnected world by applications and social networks.
The world is highly interconnected by applications and social networks. If a company wants to start participating in e-commerce it is importan that it first enters the world of social networks.
2. Social: Channel’s Dynamism
The social networks should also serve as interactive channels so that people can express all their doubts before contracting any service, and for this, human personnel are needed to take charge.
The dynamic of social media allows to win followers and have people engage in their publications, which help the company communicate with their potential customers in a direct or indirect way.
3. Mobile: Availability at all times
Most of the people in the world who are active at work have a smartphone or cell phone, which allows them to perform many operations in a few minutes without moving or leaving their homes.
This implementation of the digital era has been joined by large industrial platforms such as banks that allow the movement of money to pay for services or receive it without going to the branches. To this end, they have developed Internet portals and applications that serve as channels between the customer and the company.
The same has already happened with several insurance companies worldwide, as they offer their services and allow instant communication to solve problems in a few minutes.
4. Mobile: Temporary solutions for claims
Through the cell phone and with the help of the appropriate channels, a customer will be able to provide a large amount of data on the claim in real time, such as location, type and magnitude.
In this way, the insurer will be able to offer temporary solutions to its customers, such as a vehicle for the person to travel from the site of the claim in the event of a vehicle collision.
The digital era is much more complex than it seems at first glance; it is not simply a matter of digitizing the platforms or the insurance company’s operations.
It involves a process of development and continuous study by people specialized in the subject, since constant innovation is the key to success.
We invite you to read the second part of this interesting topic! Expect it soon.